- CASE STUDIES
- Brand Immersion in Puerto Rico
CATEGORYCorporate - Spirits Industry
EXTRAORDINARY EXPERIENCEBrand Immersion in Puerto Rico
What happens when you fly a group of top bar professionals to Puerto Rico and immerse them in the island’s history and rum culture? You get a once in a lifetime experience designed especially for bartenders and hospitality professionals. This bespoke event launched three years ago, and each year has been better than the last. During the weeklong event guests enjoyed enriching cultural events, community outreach opportunities and a full immersion in Puerto Rican rum craft. Throughout the event, the X7 team made sure everything ran like clockwork, from production to guest experience and everything in between, X7 delivered big!